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How We Can Help
Marcom To Go offers content creation services and can produce virtually any type of pre-sales documentation required to sell high-technology products. We work with your in-house designers or with exterior designers of your choice. If desired, we can recommend design firms with whom we have worked as a team.
While content is our most important product, we offer expanded services to structure and present the content to its advantage.
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Literature Strategy – We can specify a full literature system to support your sales cycle from first contact to final sale, including a hierarchy of printed information that complements your web site. This plan comes with a detailed roadmap of the types of documents you need and what content should be in each one.
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Web Hierarchy – To enhance the visitor’s experience, we can map the current hierarchy of information on your web site and offer suggestions to improve the flow of information. If desired, we can specify the content for each level of information down to the number of characters. This is frequently done in conjunction with the literature strategy to provide the customer with a similar experience in print and online.
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Project Management – If you need the convenience of a turnkey solution, we can choose production vendors, set up a schedule and budget and manage the project through to completion.
Online Event Package – Webinars need a registration page with an abstract and biographies, as well as promotional banners. We can help you choose a webinar venue, write all the registration and promotional text, and help your product managers with their slide presentations.
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Sponsored Web Sites – For companies wishing to sponsor a microsite on an industry publisher’s page, Marcom To Go can offer an on-going content update service. Fresh content will attract new visitors to your microsite and keep previous visitors coming back. A dedicated team managing your content will insure the highest return on your investment.
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Process Documentation – Documenting the steps of your internal processes can insure uniform service, prevent costly mistakes and bring new people up to speed quickly – but there never seems to be enough time to do it. Let us take care of this important task and maybe even offer a few ideas for process improvements.
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Sales Support Communications – Keep your sales force up to speed with regular bulletins and sales guideline documents generated by Marcom To Go. We’ll work with your product managers to collect and edit materials for a weekly or monthly email bulletin program. In addition, we can work with your groups to create selling guidelines that will accelerate the sales process.
Need a service you don’t see here? Give us a call. If we can’t help, it’s likely we’ll know someone who can. |